About Us

A leader in next-generation infusion technology, PURECODE® has a very specific and uncompromising vision. We’re dedicated to constantly elevating the quality, performance and design of professional grade hair styling tools and products. With engineering standards that surpass expectations, a fierce drive for innovation and a deep understanding of a stylist’s needs, PURECODE® helps stylists and home users achieve effortlessly gorgeous hair that becomes healthier and more beautiful over time.